697 Concepts. Six Survived: Why AI Marketing Still Needs Human Taste

Generative AI can create more options faster, but volume shifts the work into review debt: every variant still requires human judgment. This carousel follows a retailer brief through 697 machine-generated concepts, repeated rounds of culling, six finalists, and one handmade sample selected by buyers. It explains why creative range depends on human taste, how rapid rejection should sharpen the next machine pass, and why marketing and design teams need a learning curation layer rather than an uncontrolled content engine.